Pakistani brands look for new avenues in China
Pakistani brands are strengthening their footprint in the Chinese market through international exhibitions, brand building and digital marketing, as entrepreneurs explore new avenues to connect Chinese consumers. During the 9th China International Import Expo (CIIE) in Shanghai, China Economic Net spoke with Aqeel Ahmed Chaudhry, President of Winza APAC, who voiced optimism about the company's progress and rising recognition within China. Chaudhry said this year had been particularly positive for Winza, with the Pakistani jewellery brand earning greater visibility and recognition among Chinese consumers.