Pakistan turns FIFA World Cup into export promotion platform
Seeking to capitalise on the ongoing FIFA World Cup 2026, one of the world’s biggest sporting events, Pakistan has begun using the football tournament as a platform to market its export-oriented football industry, with officials planning a series of promotional campaigns in Uzbekistan to generate new business opportunities. According to a statement released on Thursday, Pakistan’s world-class football manufacturing industry was prominently showcased during the live screening of the FIFA World Cup 2026 match between Uzbekistan and Portugal in Tashkent.