Dubai: Pakistani businesses serve confectionary delights at region’s biggest snacks trade show

The region’s largest confectionary trade show, ISM Middle East took place from September 15 – 17, featuring over 700 exhibitors from around the world, with 86% international exhibitor participation. Pakistan was represented by 15 exhibitors, who were looking to expand their market reach. Dubai is the hub of such activity, said Lovina Khan, export manager at Danpak Food Industries Pvt. Ltd. Dubai’s Gulfood 2025 helps Pakistani food and beverage firms plan new products “We have an opportunity to meet a lot of new people across the globe, from different regions and countries, and existing customers as well,” she said, talking to Business Recorder on the last day of the event.