Govt eyes new markets for kinno export

The government has announced a set of measures aimed at enhancing the global recognition of Pakistani kinno, a variety of citrus fruit, with a focus on improving its export potential and value-added products. National Food Security and Research Minister Rana Tanveer Hussain, in a statement on Saturday, highlighted that the Department of Plant Protection (DPP) has accredited the Citrus Research Institute’s post-entry quarantine facilities. This accreditation paves the way for the introduction of new, disease-resistant, and seedless kinno varieties that offer higher yields and greater consumer appeal. Mr Tanveer emphasised that citrus, especially kinno, is a symbol of Pakistan’s agricultural strength. He noted that the government’s efforts are not limited to expanding fresh fruit exports; equal emphasis is also being placed on promoting seedless kinno and value-added citrus products such as juices, concentrates, and essential oils, which have higher market value internationally.