Challenges abound for fan manufacturers

Pakistani fan manufacturers have stated that challenges faced by the industry, both in domestic and export markets, are increasing rapidly, and require joint efforts from the government and industry to get an additional market share globally. Currently, the fan industry benefits from low labour costs, access to skilled workforce and an established production infrastructure. These advantages allow local manufacturers to produce quality fans at affordable prices, which provide them some competitive edge in the international arena, said industry stakeholders while talking to a select group of journalists. However, challenges persist, particularly the import cost of raw material, and most recently, the fluctuating exchange rate, which impact profit margins and limit growth. "One of the primary issues fan manufacturers are facing is the high cost of production alongside rising energy costs," an industry player commented.