A steady road to expansion

There are few businesses in Pakistan that are holding their own — without subsidies and despite tough economic conditions. Even fewer would see and bet on future growth opportunities in this economy unless the government promised to hold hands to ensure guaranteed profits. Pakistan’s largest power-cable manufacturer, Fast Cables, is one of those businesses. The company owes its spectacular success in recent years to its one-plank strategy: always stay ahead of [the market] demand and never let the capacity constraints hamper or slow growth in its market share.