CORPORATE WINDOW: Business in limbo

While improving macroeconomic indicators in Pakistan offer some comfort, they have yet to meaningfully invigorate the private sector, the key driver of economic growth. Commercial activity has picked up, supported by the easing of import restrictions, and the capital market is performing beyond expectations. Nevertheless, business sentiment reportedly remains subdued. “Businesses in Pakistan must embrace new strategic thinking, leveraging technology and innovation to avoid unsustainable losses,” remarked a senior economist, speaking anonymously. “Such an approach demands realism and a clear understanding of interests, risks, and opportunities. “While the turbulent domestic and global environment poses new challenges, it also offers opportunities. Rather than seeking patronage, businesses must focus on fostering productivity. If the market is becoming more competitive, then competition is precisely what the businesses are all about,” he added.