What could a world without Twitter look like?

After another chaotic week of mass staff departures and policy reversals, Twitter’s future seems highly uncertain, with users — and everybody else — increasingly asking one question: What would a world without the so-called bird app even look like? With about 237 million daily visitors at the last count in late June, Twitter’s user base is still smaller than Facebook’s nearly two billion, TikTok’s one billion plus and even Snapchat’s 363m. But in Twitter’s 15 years of existence, the platform has become the predominant communication channel for political and government leaders, businesses, brands celebrities and news media. Some, like New York entrepreneur Steve Cohn, are convinced the Twitterverse is only an artificial microcosm of the real world, with limited actual importance.