The future of digital transformation

Pakistan, the fifth-most populous country in the world, has undergone significant digital transformation over the last decade since the introduction of 3G/4G services. Mobile broadband access has provided most Pakistanis with endless opportunities to acquire knowledge, conduct online business, and engage in entertainment. This connectivity and high-speed internet have supported the growth of new business models in logistics (ride-hailing services), food delivery, e-commerce, and mobile/internet banking. The launch of next-generation mobile services in 2014 marked a turning point for Pakistan, transforming numerous aspects of daily life. According to the Pakistan Telecommunication Authority (PTA), broadband subscribers surged from 3.79 million in June 2014 to 136m by April 2024, adding 132.3m subscribers in a decade and creating a robust digital business ecosystem.