Heatwave revives sales of ACs and freezers

The heatwave has revived the ailing sales of air conditioners while the run-up to Eidul Azha, to be celebrated in the third week of June, has combined with the heat to propel sales of deep freezers and refrigerators despite a 30-40 per cent rise in prices and an unbearable power tariff. An overwhelming response from buyers has forced dealers to pull down their shutters in the afternoon. According to dealers, sales of domestic appliances fell short of the target by 30-40pc during 2023 amid high prices despite a recovery by the rupee against the dollar from Sept 10. The dollar traded at Rs 307 at that time while the current rate is Rs 288. They said due to ongoing examinations and rising humidity, consumers have been trying hard to provide a pleasant study environment to their children as well as for their aged parents by lifting air conditioners and room coolers.