Auto experts split on “Year of Localisation” in 2024

As the automotive industry reflects on the challenges of 2023, opinions among auto experts diverge on whether 2024 should be designated as the “Year of Localisation” for sustainability. While some advocate for a collective commitment from Original Equipment Manufacturers (OEMs) to invest in local production and technology, others argue for a more globally integrated approach. Speaking to The Express Tribune, Auto Sector Expert and Director of Mehran Commercial Enterprises, Mashood Khan, supports the idea of localisation, stressing its role in future-proofing businesses and aligning with global trends toward sustainability. Khan believes that making 2024 a pivotal year for the automotive sector, centred on localisation, will not only insulate the industry from external shocks but also position it as a significant player in the international market. “In embracing localisation, we not only future-proof our businesses but also align with the global shift towards sustainable and resilient practices. Let’s make 2024 a defining chapter for the automotive sector—a year where localisation becomes the bedrock of our industry’s sustainability,” asserted Khan.