Situationer: The ‘sunk cost’ of doing e-business

NAVEED Qamar runs an online company, which works on resource augmentation models in the media industry. His company has been hired by foreign service providers, who take on business clients and outsource their work to Pakistan. On August 14, he shared a client’s email on his Facebook profile, in which he was told that his services were no longer required. The reason: delays in delivering edited videos and digital content. Talking to Dawn, Mr Qamar said his job requires downloading terabytes of raw videos, which are shot on cinematic cameras. These files require high-speed internet and a stable connection to download.