Gold becomes popular investment among younger generations

Here is an answer you may not have guessed: Gold. Among wealthy investors under the age of 43, 45% own gold as a physical asset, and another 45% are interested in holding it, according to a recent study by Bank of America Private Bank. Those are far higher percentages than other age groups. Usually this demographic is not interested in assets like gold, cash or Treasuries, because they are considered to be "boring," says Liz Young Thomas, head of investment strategy for digital financial services firm SoFi. "As Treasury yields rise, cash is paying a high interest rate, and gold is rising along with it. We are seeing returns we normally don’t see in such a short period of time," Thomas says. "Naturally, when assets have strong returns, younger audiences start to perk up.”