Pakistanis spend more on brands: Ipsos

Brand image matters in Pakistan more than most other nations as 70 per cent of the respondents in the latest survey reported they’re willing to spend more on a well-known brand. “This in effect has caused growth in brands across categories,” said a global trends survey report released by international insights firm Ipsos on Wednesday. According to an analysis of the country-specific survey data with respect to global, regional and emerging markets’ trends, Ipsos’ key insights showed Pakistan is “at the sharp end of the global climate crisis”. Pakistanis were in the middle of the global rankings before the floods hit the country last year. But views are changing post-floods, especially among the young, the survey said. Ipsos interviewed 48,541 people aged 16-plus between September and November 2022. In most markets, this wave of the survey was carried out online. It was carried out over the telephone in Pakistan and Kenya though.