Protecting personal info

It is true that personal data is becoming a currency in today’s digital economy. With the rise of big data and advanced analytics technologies, businesses increasingly rely on personal data to gain insights into consumer behaviour and preferences and develop targeted marketing campaigns. This has led to a situation where personal data has significant economic value and is traded and exchanged like a commodity. However, it’s important to note that personal data is not just any commodity. It is intimately linked to individuals’ privacy and autonomy, and the collection and use of personal data can have significant implications. The digital economy has become an integral part of our daily lives. It refers to the economic activity that results from billions of everyday online connections among businesses, people, devices, data, and processes. It encompasses all aspects of economic activity that are enabled by digital technologies. The digital economy has transformed how businesses operate and how society works, communicates, shops and learns. The online buying and selling of goods and the use of digital payment methods like mobile payments, digital wallets, and cryptocurrencies have created new business models and opened up new markets and opportunities for innovation and growth.